Privacy Policy

Last modified: March 2024

Our company including all of its affiliates respects your privacy and is committed to protecting it through our compliance with this policy. With this privacy policy, we would like to inform you how we process your personal data.

In case of any questions relating to data protection, please get in touch with us.

Please read this policy carefully to understand our policies and practices regarding your information and how we will treat it. If you do not agree with our policies and practices, your choice is not to use our Website. This policy may change from time to time.

Collection and Use of Data

Term: Personal data is all information relating to personal and objective circumstances through which a person may be personally identified. This may for example entail information such as your name, address or other contact details such as phone number or e-mail address.

Intended Use

When processing your data we pursue the following legitimate interests:

To present and improve our website
To estimate the size of our target group and their user pattern
To save information about your preferences so that we may adapt our website to your individual interests
To speed up your search
To recognize you when you return to our website

Furthermore, with this information we will be able to ensure the stability and security of our website.

How We Use Your Information

We use information that we collect about you or that you provide to us, including any personal information:
To present our Website and its contents to you
To provide you with information, products or services that you request from us
For marketing and advertising purposes
To carry out our obligations and enforce our rights arising from any contracts entered into between you and us, including for billing and collection
To notify you about changes to our Website or any products or services we offer or provide through it and to help us understand how the Website is being used (website analysis)
for other purposes related to conducting business

We may also use your information to contact you about goods and services that may be of interest to you. If you do not want us to use your information in this way, you may elect to unsubscribe and we will cease using your information in that manner.

Children Under the Age of 13

Our Website is not intended for children under 13 years of age. No one under age 13 may provide any personal information to the Website. We do not knowingly collect personal information from children under 13. If you are under 13, do not use or provide any information on this Website or on or through any of its features/register on the Website, make any purchases through the Website, use any of the interactive or public comment features of this Website or provide any information about yourself to us, including your name, address, telephone number, e-mail address or any screen name or user name you may use. If we learn we have collected or received personal information from a child under 13 without verification of parental consent, we will delete that information. If you believe we might have any information from or about a child under 13, please contact us.

From whom we receive your information

We receive the information from you (including about the devices you use). In addition, if we do not collect the personal data directly from you, we will also tell you the source of the personal data and, if applicable, whether it comes from publicly available sources.

Information We Collect About You

We collect several types of information from and about users who visit our Website via internet connection or through your device which you use to access our Website, including certain user details. Such information includes:

Traffic data
Location
Server logs
Resources on our website which you access and use
IP address, operating system and browser type
and information which is collected through cookies, web-beacons and other tracking technologies.

Furthermore, we are processing data with which you may be personally identified such as your name, postal address, e-mail address, phone number and any other identifier with which you may be contacted online or offline (‘personal data’) insofar as you provide us with this data in our online form. Keep in mind that we also handle correspondence and process data to that respect.

Technologies, which we use on this website

The technologies we use for this data processing may include:

Cookies (or browser cookies). We, and businesses we work with, require cookies for some features of our website. Cookies are small files that your browser places on your device in a designated directory. These cookies can be used to determine, for example, whether you have visited a website before. They are deleted after the end of your visit. Other cookies (“persistent cookies”) are automatically deleted after a specified period, which may vary depending on the cookie. You can delete cookies at any time in the security settings of your browser and object to the use of cookies through your browser settings. Please note that disabling cookies may result in restrictions when using our website.
Web Beacons. Pages of our Website and our e-mails may contain small electronic files known as web beacons (also referred to as clear gifs, pixel tags and single-pixel gifs) that permit companies such as ours, for example, to count users who have visited those pages or opened an e-mail and for other related website statistics (for example, recording the popularity of certain website content and verifying system and server integrity).
Log files. Every time you access our Internet pages, your usage data is transmitted through the respective internet browser and stored in log files, the so-called server log files. The records stored in this case contain the following data: domain and location from which the user is accessing the website.

Information You Provide to Us

The information we collect on or through our Website may include:

Information that you provide by filling in forms on our Website. This includes information provided at the time of subscribing to our newsletter, subscribing to our service, or requesting further services. We may also ask you for information when you report a problem.
Records and copies of your correspondence (including e-mail addresses), if you contact us,
Details of transactions you carry out through our Website and of the fulfillment of your orders. You may be required to provide financial information before placing an order through our Website,
Details of Website searches and button clicks are also recorded.

You also may provide information to be published or displayed (hereinafter, “posted”) on public areas of the Website, or transmitted to other users of the Website or third parties (collectively, “User Contributions”). Your User Contributions are posted on and transmitted to others at your own risk. Although you may set certain privacy settings for such information by logging into your account profile, please be aware that no security measures are perfect or impenetrable. Additionally, we cannot control the actions of other users of the Website with whom you may choose to share your User Contributions. Therefore, we cannot and do not guarantee that your User Contributions will not be viewed by unauthorized persons.

Third-party Use of Cookies and Other Tracking Technologies

Some third parties may use cookies alone or in conjunction with web beacons or other tracking technologies to collect information about you when you use our website. The information they collect may be associated with your personal information or they may collect information, including personal information, about your online activities over time and across different websites and other online services. They may use this information to provide you with interest-based (behavioral) advertising or other targeted content.

Automated decision making (including profiling)

Requirement or Obligation to Provide Data

Unless this is expressly stated, the provision of your data is not required or obligatory.

Duration of Retention of Data

We store your data indefinitely unless otherwise specified or requested.

Disclosure of Your Information

We may disclose information without restriction.

We may disclose personal information that we collect or you provide as described in this privacy policy:

To our subsidiaries and affiliates for the sole purpose of providing our services.
To contractors, service providers and other third parties we use to support our business:

With third parties to perform ad measurement services on your behalf

Provider of web analysis tools,
Web hosting and web development providers,
Marketing and advertising service providers,
E-mail and newsletter provider,
Service provider for editing and translations,
CRM system service provider,
Cloud services,
Payment service provider,
Conference and Webinar Software,
Service provider for online surveys,
Service provider for chat software,
Social media platforms.
To a buyer or other successor in the event of a merger, divestiture, restructuring, reorganization, dissolution or other sale or transfer of some or all assets, whether as a going concern or as part of bankruptcy, liquidation or similar proceeding, in which personal information held about our Website users is among the assets transferred.
To fulfill the purpose for which you provide it.
For any other purpose disclosed by us when you provide the information.
With your consent.

We may also disclose your personal information:

To comply with any court order, law or legal process, including to respond to any government or regulatory request,
To enforce or apply our terms of use and other agreements, including for billing and collection purposes,
If we believe disclosure is necessary or appropriate to protect the rights, property, or safety of us, our customers or others.

Unless otherwise stated herein, your personal data will be processed on our servers. If we have commissioned technical service providers, they will process the data in accordance with their terms of data protection. Insofar as we refer to integrated services of other providers in this privacy policy, it can be assumed that personal data will be transmitted to the specified headquarters of these providers. These providers may be based internationally.

We obtain customer consent for such sharing and use where legally required.

Choices About How We Use and Disclose Your Information

We strive to provide you with choices regarding the personal information you provide to us. We have created mechanisms to provide you with the following control over your information:

Changing the browser settings. You can set your browser to refuse all or some browser cookies, or to alert you when cookies are being sent. If you disable or refuse cookies, please note that some parts of this Website may then be inaccessible or not function properly.
Consent Banners (“CMP”). You can grant and manage your cookie and consent preferences via the consent banner provided.
Opt-out. You may “opt out” of receiving marketing or promotional emails from us by following the instructions in those emails. If you opt out, we may still send you non-promotional emails, such as emails about your accounts or our ongoing business relations
We do not control third parties’ collection or use of your information to serve interest-based advertising. However, these third parties may provide you with ways to choose not to have your information collected or used in this way. You can opt out of receiving targeted ads from, for example, members of the Network Advertising Initiative (“NAI”) on the NAI’s website.
How we protect Your Data
We have implemented measures designed to secure your personal information from accidental loss and from unauthorized access, use, alteration and disclosure. All information you provide to us is stored on our secure servers behind firewalls. All transactions, regardless of their nature, are encrypted using SSL technology.
The safety and security of your information also depends on you. Where we have given you (or where you have chosen) a password for access to certain parts of our Website, you are responsible for keeping this password confidential. We ask you not to share your password with anyone.
Unfortunately, the transmission of information via the internet is not completely secure. Although we do our best to protect your personal information, we cannot guarantee the security of your personal information transmitted to our Website. Any transmission of personal information is at your own risk. We are not responsible for circumvention of any privacy settings or security measures contained on the Website.
Transfer between subsidiaries: We may transfer user and customer information to our affiliates and to third party providers for the sole purpose of providing our services.

Newsletter

If you subscribe to our newsletter, we will process your e-mail address and data to verify your subscription. You can cancel your subscription at any time by sending a message to us or by clicking the ‘unsubscribe’ button in every email.

2. Tracking Technologies on our Website

Google Analytics

We use the Google Analytics service our website.

Google Analytics is a web analytics service that allows us to collect and analyze data about the behavior of visitors to our website. Google Analytics uses cookies for this purpose, which enable an analysis of the use of our website. This involves processing of personal data in the form of online identifiers (including cookie identifiers), IP addresses, device identifiers and information about interaction with our website.

Some of this data is information that is stored in the terminal device you are using. In addition, further information is also stored on your end device via the cookies used. Such storage of information by Google Analytics or access to information that is already stored in your terminal device only takes place with your consent.

Google will process the data collected in this way on our behalf in order to evaluate the use of our website by the users, to compile reports on the activities within our website and to provide us with further services associated with the use of our website and the use of the internet. In doing so, pseudonymous usage profiles of the users can be created from the processed data.

The personal data processed on our behalf to provide Google Analytics may be transferred to any country in which Google or their sub-processors maintain facilities.

In addition to the option to reject Google Analytics in a Consent Banner, you can also prevent the collection of data generated by the cookie and related to your use of the website (including your IP address) to Google and the processing of this data by Google by downloading and installing the browser plugin available at the following link: https://tools.google.com/dlpage/gaoptout?hl=en.

We use the Google Analytics 4 variant, which allows us to track interaction data from different devices and from different sessions. This allows us to put individual user actions in context and analyze long-term relationships.

Google Ads

We use the online advertising program Google Ads on our website, through which we place advertisements on the Google search engine and other available placements. When you access our website via a Google ad, Google sets a cookie on your device. The information obtained with the help of the cookie is used to create conversion statistics. This tells us the total number of users who clicked on one of our Google ads. However, we do not receive any information with which users can be personally identified. You can find Google’s privacy policy here: https://policies.google.com/privacy?hl=en-US.

Google Remarketing

We also use the Google Analytics advertising features (remarketing) from Google. This function enables us, in conjunction with the cross-device functions of Google, to display advertisements in a more targeted manner and to present users with ads that are tailored to their interests. Via the remarketing, users are shown ads and products for which interest has been identified on other websites in the Google network. The function allows us to link advertising target groups created via Google Analytics Remarketing with the cross-device functions of Google Ads. In this way, interest-based, personalized advertising messages that have been adapted to a user depending on previous usage and surfing behavior on an end device (e.g. cell phone) can also be displayed on another end device of the user (e.g. tablet or PC).

Google can link your web and app browsing history with your Google account for this purpose. In this way, the same personalized advertising messages can be placed on every end device on which you log in with your Google account. You give or withdraw consent for certain services such as this at Google. For these linked services, data is then collected via Google Analytics for advertising purposes. To support the remarketing function, Google Analytics collects users’ Google-authenticated IDs, which are temporarily linked to our Google Analytics data. This is used to define and create target groups for cross-device ad advertising.

Further information and setting options for personalized advertising at Google can be found here: https://support.google.com/My-Ad-Center-Help/answer/12155451?hl=en&sjid=174251308182856932-EU.

Google Signals

We use the Signals feature of Google Analytics. Google Signals recognises individual users using different devices (so-called cross-device tracking). We only receive anonymous data in the form of a report that shows patterns in user behavior. Google Signals helps us to better understand how visitors interact with our website and to show more meaningful and personalized ads to these visitors after leaving our website.

For this, session data is being processed and linked with website visitors that

have a Google account;
are logged in to their Google account when they access the corresponding website; and
have turned on the “Ads personalization” feature in their Google account.

If you do not wish to be subject to the Signals feature, you can deactivate the “Ads personalization” feature in your Google account.
The privacy policy of Google can be found here: https://policies.google.com/privacy?hl=en

Meta Pixel (formerly known as Facebook Pixel)

We use the “visitor action pixels” from Meta Platforms on our website. This allows user behavior to be tracked after they have been redirected to our website by clicking on a Facebook ad. This enables us to measure the effectiveness of Facebook ads for statistical and market research purposes. The data collected in this way is anonymous to us, i.e. we do not see the personal data of individual users. However, this data is stored and processed by Meta, which is why we are informing you, based on our knowledge of the situation. Meta may link this information to your Facebook account and also use it for its own promotional purposes, in accordance with Facebook’s Data Usage Policy. You can allow Meta and its partners to place ads on and off Facebook. A cookie may also be stored on your computer for these purposes. You can object to the collection of your data by Meta pixel, or to the use of your data for the purpose of displaying Facebook ads in your account-settings.

LinkedIn Insight Tag

The LinkedIn Insight Tag is a piece of lightweight JavaScript code that we have added to our websites to enable in-depth campaign reporting and to help us unlock valuable insights about our website visitors. We use the LinkedIn Insight Tag to track conversions, retarget website visitors, and unlock additional insights about members interacting with our LinkedIn adverts. The LinkedIn Insight Tag enables the collection of metadata such as IP address information, timestamp, and events such as page views. All data is encrypted. The LinkedIn browser cookie is stored in a visitor’s browser until they delete the cookie or the cookie expires. You can opt out of cookies from LinkedIn on your LinkedIn settings page and recommend you read their Cookie Policy for more information. You can find LinkedIn’s privacy policy here: https://www.linkedin.com/legal/privacy-policy.

Microsoft Advertising

We use Universal Event Tracking (UET) on our website via the Microsoft Advertising service. Microsoft stores a cookie in the user’s browser to enable an analysis of the use of online offers.

For more information on data protection at Microsoft, please refer to Microsoft’s privacy statement at http://privacy.microsoft.com/en/privacystatement . Microsoft offers the opportunity to opt out under https://account.microsoft.com/privacy/ad-settings/signedout?lang=en-US.

Changes to Our Privacy Policy

It is our policy to post any changes we make to our privacy policy on this page. If we make material changes to how we treat our users’ personal information, we will notify you through a notice on the Website home page. The date the privacy policy was last revised is identified at the top of the page. You are responsible for ensuring we have an up-to-date active and deliverable e-mail address for you, and for periodically visiting our website and this privacy policy to check for any changes.